Our Vision
To ultimately revolutionize the world of small arms and optics
by enabling every shooter to hit his target
while being a part of a smart, precise, and connected unit.

SMARTSHOOTER develops state-of-the-art Fire Control Systems for small arms that significantly increase weapon accuracy and lethality when engaging static and moving targets, on the ground and in the air, day and night.

With proven “One Shot – One Hit” precision, our SMASH product line empowers defense and security forces by maximizing rifle effectiveness against enemy targets while minimizing friendly casualties and collateral damage.

Based on Artificial Intelligence, Computer Vision and Machine Learning technologies, SMASH is also designed to interconnect with other operational resources to form a micro-tactical network that delivers real-time situational awareness.

“Since 2011, Mor and her partner Avshalom Ehrlich at SMARTSHOOTER have been
working to develop an innovative fire control system that significantly increases
the accuracy and lethality of small arms. This technology, which accurately engages
and eliminates static, moving, ground and air targets in day and night operations,
greatly enhances mission effectiveness.” FORBES, July 2020

Michal Mor

Michal Mor

CEO & Co-Founder

Avshalom Ehrlich

Avshalom Ehrlich

CTO & Co-Founder

Abraham Mazor

Abraham Mazor

VP Marketing &

Shir Ahuvia

Shir Ahuvia

VP Products

Sharone Aloni

Sharone Aloni


Bruno Keren

Bruno Keren

Finance Manager


Eyal Zeevi

VP Operations

Scott Thompson

Scott D. Thompson

VP & GM U.S. Operations

Michael Fiedler

Marketing and Sales Regional Director Europe

Lachlan Mercer

Lachlan Mercer

Territory Manager Australia &
New Zealand

Major General (Res.) Nitsan Alon

Board of Directors

Yossi Ackerman

Advisory Board

Global Presence

Global Presence

Head Office

Kibbutz Yagur
3006500, Israel
Tel: +972.72.3202111


North America

Smart Shooter Inc.
13405 Elevation Lane
Herndon, VA, 20171
Tel: +1.952.9132568



Smart Shooter Europe GmbH.
Lindenbecker Weg 14,
40822 Mettmann, Germany
Tel: +49.172.3122872 europe@smart-shooter.com


Australia & NZ

SMASH Australia Pty Ltd
Level1, The Realm 18 National Circuit, Barton ACT 2600, Australia
Tel: +61.2.61983405 Lachlan.mercer@smart-shooter.com